World Wide Web – The Introduction to Online Business
Hey there! We are glad that you made a move to the 3rd article. In the previous article, we have had learned about Business plans and their importance and in today’s blog, you will discover more about the World wide Web and how you can make the most out of the World Wide Web (WWW) to grow your business, brand, and online presence.
What is the World Wide Web?
The worldwide web is a universe of the network that can share or access the information available worldwide with a hypertext transfer protocol (HTTP).
Confused what HTTP is?
Like pillars are the foundation of a home, HTTP is a base foundation of the web that is used to load web-pages over the internet using hypertext so that you can access the information.
(PS- For business purposes, you don’t need to know much about THE WEB.)
Coming straight into the business world and how to make the most out of THE WEB for business purposes.
World Wide Web: Best for Business
Till now, you might have been aware that the internet is massive for business and collecting information.
So on the web to provide information, there are three-person involved.
- The Content Creator.
- The Content Consumer.
- The bot.
Let’s look one by one.
The content creator
On the web, the most crucial part is creating the content for the users, and for you, we are the creators.
The content consumer
The content is uploaded to the web, and now we need people to read and consume the content. RIGHT? Because creating content is of no use if no one is consuming content. And for us, you are the content consumer.
Content is created and uploaded to the web, but how will the content reach the consumer? There comes the BOT that helps you and your content to connect with the consumer.
Uses of the internet or the World Wide Web for business
From the above knowledge, it might be clear to you that you have to be a content creator for a business so that your potential customers can access your content and end up getting converted.
You can use WWW in many ways to bring business for yourself, and few of them includes:
The most common way to promote your product or services is to advertise online. Advertising online is way cheaper than advertising on television. When you market your product or services, you get more eyeballs, which increases your credibility over time.
You pay to the internet to get the most attention and eyeballs you can get in a similar way you pay for television advertisements, and both have their pros and cons.
If you have a physical store full of products, say cosmetics, and want to expand your cosmetic business by selling outside your city or country. An e-commerce store is the best option for you to get started.
An e-commerce store is an online store, just like Amazon and Flipkart. It’s your online version of a physical store. Fill product, run ads on the web. Get more eyeballs and sales.
Communicating your product
Let me know the name of your friend who is not on Facebook, WhatsApp, or Instagram. According to research, in 2019, Facebook had 2.5 billion monthly active users who made Facebook the world’s largest social media platform.
Why am I telling you this data?
Because I want you to know that your target audience and potential customers are hanging out most of the time, over Facebook and Instagram.
It is a golden opportunity for you to go hard on these platforms and start communicating with your audience.
Influencer and collaborative marketing
Influencer marketing is still an under saturated market that has considerable potential in building credibility into the need for a new firm or business. In influencer marketing, a company or a brand takes advantage of the influencers’ large followings and engagement to market their product or services and eventually gets more eyeballs and builds trust in the long term.
The task for you: Check out the influencers in or near your city on Instagram and do let us know about them and how you feel about them.
Paying for ads is cool is it brings results way faster than organic, but promoting content organically content is still unbeatable. And organic marketing is done through Search engine optimization, which means optimizing the bot and the user’s content.
We will learn more in-depth about Search engine optimization in upcoming blogs.
Why the world wide web for business?
So far, you have seen how much potential business has in an online world and the potential to grow exponentially.
There are thousands of reason why you should shift digitally as well, and few of them includes:
Having a physical store will get you fewer eyeballs around your locality and the city traffic.
But we want unlimited traffic all across the country, and we know where this traffic is hanging out and looking for us. We need to be present there and help them throughout.
The web was more prone to online scams and frauds and is getting more and more secure day by day. Updates on google and social media platforms are done to make a more secure platform for the users.
Easy to use
One of my client’s daughters, Marrie, is just 11 and knows how to use the internet for her academics and always ranks #1 in her school.
The internet is getting more effortless day by day, from searching manually to a personal voice assistant and making it easier for users like you to access information quickly.
Making payments via cash is still a more accessible option. But purchasing something online makes it way easier for prices with just a click without worrying about wallets. And is a faster mode for money transfer.
Moreover, online payments are way safer during such a pandemic without getting in contact with anyone.
Conclusion on world wide web:
The worldwide web is a universe of beneficial information for the user and the creator (in monetary terms). It can be used as a medium to communicate with your audience with a single click.
We hope you have liked our content on the World Wide Web for Business, and we would like to know your views in the comment section below.