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How to design a perfect business logo

Hello, and welcome back to our new blog. In our previous blog, you have learned about digital marketing tools. Now it’s time to have a look at the creative part as well. 

Logo designing is pretty simple, right? If you have said so, think again. 

You have a business, and you can’t make a logo on Canva for a professional company. It is not going to be that simple if you want a professional logo. Yes, you can go for free online logo makers. But they are not authentic and are already used by many. So it’s not a wise choice. 

And today, in this blog, you will learn about logo designing. And how you can cleverly make an outstanding logo for your business. 

Tips to design outstanding logos

It would help if you kept these things in mind while designing a logo, which includes: 

  • Have a unique idea

    Unique Idea

A logo and the creative part is what people look at before anything in a brand. And You can distinguish brands by their symbols and innovative features. So it is essential to be unique so that people can remember.

Make sure that your logo is unique and not plagiarized. Because on the internet, no one guarantees to be reused. You can check plagiarism on logothief.com. 

Moreover, it is best to hire trusted graphic designers to build a logo. The advantage is, the logo is unique, authentic, and builds trust. Also, we have got your back for logo designing services as well. Do consider us if needed. 

  • Use color psychology 

Humans are more conscious of colors, and perfect color combinations can build trust. Using the best color doesn’t mean you can use any color. 

Every color has a say. You see McDonald’s logo of yellow color, Facebook’s blue-colored logo, and many more. 

How do you feel when you see those colors? Tell us in the comment section.

 

number of colors with different shades

 

Know what color would be best for your brand: 

Red: Energetic, Bold, and healthy. 

Yellow: Happiness, creativity, and warmth. 

Blue: Loyalty, trust, and peace.

Orange: Confidence, success, and bravery. 

Green: Nature, quality, and freshness. 

Purple: Royalty and luxury.

White: Clean, minimalistic, and honesty. 

  • Define your brand

A logo is nothing but a visual introduction of a brand. And the logo has a lot to do with color psychology. It is to justify what you want your customer to perceive when they see your logo. Is it optimism or energy or happiness or trust or anything you name it? 

When you have a clear idea of what you want from your customer, you will make great logos. 

  • Keep it simple and minimal.

You want to design a logo that is a blend of minimalism and quirky because that makes your logo stand out and easy to remember. 

You don’t want your customers to get confused by using rocket science on logos. It should be clean, simple, and easy to remember.

See how you portrait logos when I say: FedEx, Amazon, Adidas, Nike. Simple, clean, and minimalistic.  

Bonus tips: 
  • They are reflecting the nature of the business. 
  • Be careful while selecting fonts. 
  • Hire designers (if you can). 
  • Be authentic while logo designing. 

Now you know exactly how to design a logo. Follow these tips and create an outstanding logo for your business. 

Moreover, if you are a freelancer, you can use this knowledge to ask questions to your client. 

If you liked the content, do let us know in the comment section. 

 

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