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Digital Marketing: Grow Your Business Online

Hey there! Are you a small business owner and want to increase your sales and profit by building your online presence? Or are you a student and want to learn Digital  marketing? If you have said YES! then you are in the right place. 

By the end of this article, you will know precisely why you need to take your business online.

Why Digital Marketing? 

Due to this pandemic, many business owners are in loss, and now everyone is getting conscious about taking their businesses online, and even consumer behavior is changing. People used to roam into the shops and stores for shopping and choose products manually; there was no research part. But now they search on google first, and then they make a move to purchase something. 

I bet even that you research on google before making a purchase. Do you know that you can reach millions of people across the globe wholly FREE and ORGANICALLY? Here is a live stat of Google’s searches that have done today so far. By the time you read this article, this number would have reached even 10X of now. You can check this data HERE. (fluctuate every microsecond)

So, what does this mean!?
It means your target audience hangs around on these platforms, and before coming to you, they go to these platforms (Facebook, Google, Instagram, Twitter, Pinterest, etc.), and you have to reach out to them. 

How to do digital marketing?

A digital marketing strategy infographic on a tablet.
Digital Marketing Strategy

From here onwards, you have three ways, 

  • Completely Organic Traffic (using the website and SEO)
  • Complete Paid Traffic (using paid ads on Google, Facebook, Instagram, etc.)
  • Hybrid traffic (using paid as well as organic) 

Let’s talk about completely FREE and ORGANIC traffic. Okay, now I want you to google in a new tab “Digital marketing institute.” The first few 3 to 4 websites you would see might be running ads (you may see AD written before the website domain)  and when you scroll down, you will see organic search results. 

You might have noticed that you rarely go to the second page whenever you search for something on google. and you might have heard this – “The best place to hide a dead body is to hide it on page #2 of google.” because nobody goes there.

So to drive more traffic, you need to be on the #1 page of Google SERP (search engine result page)

 

How can you go to the first page of google? 

The secret of going to the first page of Google is a three-letter word known as SEO.

Search Engine Optimisation

Blocks of search engine optimization
Search Engine Optimization

If your business has a website, you would want to drive more traffic into it and want your website to rank on google’s first page. 

If you don’t have a website, difm.tech is always ready to help you out in web-development. 

To rank your website on the top page of Google, you will need to write content that will be helpful to your audience and keeping keywords in mind which we are going to cover in future blog posts. 

And you are going to learn more about Search Engine Optimization and Digital Marketing for FREE here in difm.tech

Paid Marketing

You might have seen on Google and Facebook and other social media while scrolling a “sponsored ad”. 

When you are on the web, your activity is tracked by the servers. 

What you are searching for on google. What types of posts you are engaging with on Facebook and Instagram. 

Facebook and other social media have all that data, and that is used to target you based on your interest, behavior, region, and backend algorithms. 

The basic concept of ads is that you pay to Google, Facebook, or any other social media platform to reach your target audience. 

The best part of paid marketing is that you can reach your audience in no time and that too highly targeted and specific. 

Now you know what Paid Marketing is.  

So what is best for me?

Should I go for SEO or Paid Marketing? 

The answer to this question is straightforward. 

HYBRID (SEO as well as Paid Marketing)

You might have a question about what’s the benefit of Hybrid marketing

Have you ever noticed whenever you look for a product, say, shoes in any e-commerce or amazon.com store but you didn’t make a purchase. The very next second on the social media platforms, you are continuously being targeted with the same shoe ads. 

Why didn’t you make a purchase? Maybe you were in a hurry, or perhaps you might have an urgent call and forgot to make a purchase. 

But now they have your data and interest. Based on that, they are targeting you on social media platforms. 

That is why Hybrid works the best and gets you more conversions.

 

I hope you have liked the post on Digital Marketing and how you can grow your business online. Now we would like to hear it from you if this post added value in your life and now you are one step ahead. Do let us know in the comment section. 

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